By Alja Horvat SS24
Slovenian illustrator and designer Alja Horvat has just launched an new fashion collection for the Spring/Summer 2024 season. Alja personally creates each print int he collection and designs every garment.
In this latest collection, Alja introduces four floral prints, each inspired by different elements of music, nature, and personal memories.
SHOP THE FASHION COLLECTION
Introducing our first print: "Tunnel of Love," inspired by the iconic Dire Straits song. Evoking a sense of romance and nostalgia, this captivating design features a striking red and black floral pattern reminiscent of the stylish aesthetics of the seventies era.
Introducing our second print: "April," named after the timeless Simon & Garfunkel song, "April Come She Will." Inspired by the changes in life's seasons, this print embodies a sense of transition. Alja wanted this print to resemble a brocade.
Introducing our third print: "Blue Letter," inspired after the Fleetwood Mac’s song. This design draws from cherished memories captured in photographs taken at Alja’s grandmother's home. These photos sparked the idea for this print in our collection.
